Tips for International Students to Avoid Misleading Marketing

February 18, 2025

We understand studying abroad costs a lot of money. Every step, from choosing a subject to finalizing an institution, requires a lot of research. But, in today’s education sector, sales and marketing teams from education providers often flood students with promotional information that can be unclear, biased, or sometimes misleading. As an aspiring international student, you must identify and question these marketing tactics to avoid getting influenced by unrealistic promises. Let’s discuss some important tips that will help you stay informed, spot biased information, and make the best choices for your future.

1. Spotting Biased or Misleading Information

You must have noticed that sales and marketing teams often highlight the best parts of a program or education provider. While this isn’t wrong, it does not give the complete picture. We recommend that you watch out for these signs of biased and misleading info:

• Unrealistic Claims: Misleading claims like “guaranteed job placement” or “world-class facilities” with no supporting evidence should raise doubts.
• Hidden Costs: Watch out for promotional materials that advertise tuition fees but conveniently leave out other important costs like accommodation, living expenses, or hidden administrative fees.
• Pressure Tactics: Be wary of marketing lines like ‘quick deadline’, ‘limited-time offer’, or ‘enrol now to secure your spot’. These messages intend to force students to make hasty decisions.

Please remember, that sales tactics rely on persuasion, so keep your long-term goals in mind and don’t fall for flashy ads.

2. Verify Claims with Research

Don’t just take ads at face value. Please do your research about the education providers and verify their claims. Here’s how to get the facts:

• Check Accreditation: Ensure the institution is recognized by the government or an official accreditation body. Accreditation ensures the quality of education and the validity of a degree globally.
• Read Independent Reviews: Check reviews on websites, forums, and social media. Look for patterns, good or bad, in the feedback.
• Interpret Rankings Carefully: Rankings can help, but they are based on several factors. Always look at how a university does in your area of interest, not just the overall ranking.

By comparing claims with independent data, you’ll get a clearer view of your study options.

3. Seek Advice from Trusted Sources

It’s a good practice to gather information from sources that have your best interests at heart. Some sources that can give you unbiased information are:

• Academic Advisors: Talk to counsellors at your current institution or third-party education advisors with expertise in overseas education. They can offer neutral advice and help you analyse your study options.
• Government Agencies: Many countries have government websites or offices dedicated to international education. For example, ‘Study with New Zealand’ provides unbiased guidance about courses and student visas.
• Alumni Networks: Talking to alumni is valuable. They’ve experienced the programs first-hand and can tell you the merits and demerits of programs and institutions.
• Peer Recommendations: Fellow international students, often provide honest opinions about their experiences with specific institutions or programs.

Make sure the advice comes from individuals or groups who have no vested interest in where you study.

4. Make Informed Decisions and Avoid Pressure Tactics

Unfortunately, pressure tactics are common in sales and marketing, but don’t let them dictate your choices. To stay in charge of your decisions:

• Take Your Time: Studying abroad is a big investment. Do comprehensive research on every aspect that will impact your success in a new country.
• Focus on Value: Look beyond big promises and find out the strengths of a program like curriculum, job opportunities, support services, and long-term value.
• Trust Your Instincts: If something feels off about a claim, take the time to research it and find more advice.

Your decision should be based on what’s right for you, not what’s marketed as the “best deal.”

5. Stay Critical and Ask Questions

Always approach sales-oriented material with a critical eye. Don’t hesitate to ask questions like:

• What are the employability outcomes of graduates from this program?
• Are there hidden costs, like administrative fees or high accommodation fees?
• What happens if a promise in the brochure, like job assistance or networking opportunities, stays unfulfilled?

Being curious ensures your decisions are based on facts, not just what’s being marketed.

Final Thoughts

The education market is crowded and competitive. While marketing teams may try to paint a perfect picture, it’s up to you to separate facts from fluff. By spotting biased information, verifying claims with research, and seeking advice from trusted sources, you can confidently make well-informed decisions.

Remember, this is your future. Don’t let clever marketing strategies dictate your choices. Stay informed, trust the right people, and ensure your decisions align with your goals. Your study-abroad journey should be built on facts—not on exaggerated sales pitches.

If you’ve any doubts about studying in New Zealand, our team of licensed immigration advisers can guide you through the entire study process. Please connect with us by visiting our Contact Us page.